[An Essential Platform for Sourcing Korean Apparel] Interview with C, a 36th years veteran in women’s clothing sales

Q. What motivated you to start your business?

Our company is a small family-run business. My father is the CEO, and we’ve been selling women’s clothing online for 36 years.

Currently, I assist my father and handle sourcing and orders. Over the past 7-8 years, I’ve noticed a decline in demand for women’s clothing, so I started selling accessories and other small items.

We began importing from China first, using well-known sites to purchase Chinese products for about 10 years. Recently, we’ve also started importing Korean products. Currently, the sourcing ratio is approximately 50% domestic, 35% from China, and 15% from Korea, and we plan to increase the proportion of Korean products in the future.

Q. Why did you decide to start importing Korean products in addition to those from China?

While some may feel hesitant about sourcing from China or Korea, I actually quite like overseas products.

Initially, I was satisfied with sourcing only from China. However, hearing about unique products that are only available in Korea sparked my interest in Korean products. At that time, there were no purchasing agencies, and due to COVID-19, it was difficult to purchase products directly from Korea, so I couldn't start it.

Then I learned about Sinsang Market. At the time, the global service had not yet launched, so I used Sinsang Market for product searches and relied on agencies for purchasing. Now that the global service is available, it’s incredibly convenient and a great help to source without going there.

Q. What is your impression on using Sinsang Market?

When I first signed up, I received assistance from Sinsang Market's customer service during the business verification process. I was worried about not getting approved, but thankfully, it was resolved quickly.

Using the service, I appreciate the convenience of selecting and purchasing products as if I were shopping directly in Sinsang Market. I use the mobile app for making wishlist of my favorite products during work or while on the move, and then review and purchase them on the website when I return to the office.

I start by purchasing a small amount of samples, checking for customer's reaction, and sell them in large quantities when sales are confirmed. I plan to increase my sourcing from Korea as I identify more promising products, and thanks to Sinsang Market, our company’s profits and sales have increased. 

It’s an excellent service, and I hope it continues to be available in the future.